Ventures
How we decide what to build.
Ventures is not a company. It is the discipline behind the studio. Most ideas should not become companies. This is the filter the few that do have to pass first.
The studio runs on a simple loop.
Haden Applied does real work inside real businesses. That work shows us, with money on the line, which problems are worth solving more than once. When a problem is painful, valuable, repeated, and already proven with a paying customer, it earns its own company. That is the only way a Haden company gets built.
What earns a company
- It is painful. Someone loses hours or money on it now.
- It is valuable. The buyer already pays to make it go away.
- It is repeatable. The same pain recurs across customers.
- It is proven. We have shipped it for a paying customer inside Applied.
What does not
- It needs a big team to reach first value.
- The pain is occasional or diffuse.
- An incumbent owns distribution and our wedge is head-on.
- It is interesting to build, but no one will pay.
Ambition is shown by what we refuse.
Anyone can claim a big vision. The discipline is in the no. We would rather run three companies that had to earn their place than announce ten that did not. When the work demands a company, we build it, and we run it.
See the work that feeds it: Haden Applied. Back to Haden.